ABOUT

My creativity is a reaction to, or collaboration with the emerging technology shaping our future.

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I craft reality-bending experiences which evoke connection through the art of storytelling.

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My 10 Creative Principles:

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• Story over Spectacle 

• Meaningful over Memorable

• Purpose over Profit

• Authenticity over Perfection

• Inclusivity over Exclusivity

• Empathy over Endorsement

• Collaboration over Competition

• Substance over Style

• Simplicity over Complexity

• Conversation over Documentation