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An immersive experience to introduce a genuine icon, reimagined for the digital generation

The Land Rover Defender AR app is a digital marketing and sales tool to immerse and educate customers on the vehicle before they are in the Retailer showroom. 


A globally deployed app, available in 20 languages the new Land Rover Defender AR App allows you to fully personalise your vehicle with 80,000 vehicle configurations possible as it showcases all derivatives, colours, wheel bases, accessory packs and branded goods. 


The experience also enables you to view and personalise the vehicle in full scale and walk around it in a real time AR environment and also in 4 different terrains (Ice, Urban, Forest and Desert).


You can further immerse yourself in the vehicle interior as well as explore details through feature videos and media gallery.

Download the app or check out the video.

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