I pride myself on always being prepared to push boundaries and give ideas time to breath and not be afraid of where that takes them. I've embraced new technology rather than hide from it, as for me this is just another tool to create and tell stories in ways that change perceptions and create moments to remember. Over the years I have worked for many agencies and many more clients and even more fantastically inspiring people. Below is a selection of just some of that work I have been fortunate enough to either lead, craft or create.
We created a touring exhibition for Rolls-Royce giving people a look 'inside'. From reactive mood rooms, material displays and the main attraction; The Spirit of Ecstasy, a generative art installation.
THE NATIONAL GALLERY
THE GRAND TOUR
If you can't get people to go to the National Gallery, how about taking the gallery to the people. This campaign alongside HP did just that, introducing fine works of art around the streets of Soho, London. An accompanying web experience provided personalised tours, audio guides and insights into the works.
To help Jaguar's VIP guests at global auto shows an smart location based app was created. Using micro-location technology the app would guide you to the Jaguar stand whilst preparing a host for their arrival - ensuring a first class service at every step of the journey.
After a successful 'Where's Welly' campaign the previous year we went one better back in 2010 by using giga-zoom technology to create the world's most tagged online image. Redefining Facebook's own rules along the way we pushed every boundary to ensure the Guinness World Record was successfully won.
HTC PUSH IT FACEBOOK CAMPAIGN
Working with Fearlessly Frank we replicated the entire Facebook interface so that we could take over individual's feeds (just pretend) and re-imagine what their lives would be like if they decided to 'push it'.
HYPERLAPSE ELECTRIC JOURNEY
The path to EV is a bumpy one as many myths exist over electric vehicles. To help debunk these myths, we proposed an activation that challenged the day to day requirements of car ownership, replayed with EVs. The output was a personalised hyper-lapse film taking the user between two destinations of the users choice. Using street view and satellite path mapping technology.
VITAMIN WATER #SKIPTHEDIP
To promote the launch of Vitamin Water we ran a campaign called #skipthedip which allowed users to create a humous film. Using quad mapping technology the users facebook profile is implanted throughout the film.
ADVANCED DRIVING ASSISTANCE GAME
Understanding all of the smart sensors in modern vehicles is a challenge. To make the subject a little more engaging we created a game with a fun narrative involving taking control of a vehicle and driving as safely as possible - avoiding the need to use any of the ADAS features.